Artwork Guidelines, Approval & Production Standards
These guidelines apply to all orders placed with We Make T-Shirts. By submitting artwork or placing an order, you acknowledge and agree to the artwork preparation and production standards outlined below.
Artwork Review & Production Preparation
All customer-submitted artwork is reviewed by our production team before printing.
Artwork displayed on an order page, product mockup, order confirmation, or artwork review page may reflect the original file submitted by the customer and may be provided for reference purposes only.
Unless specifically identified as a production-ready proof, a digital preview should not be considered an exact representation of the final production file.
We Make T-Shirts may make standard professional production adjustments to submitted artwork when necessary to prepare it for printing. These routine adjustments generally do not require additional customer approval.
Standard Artwork Preparation
As part of our normal production process, artwork may be professionally prepared or optimized in ways including, but not limited to:
- Removing unwanted backgrounds
- Cleaning artwork and edges
- Removing stray pixels or image artifacts
- Improving or enhancing resolution when reasonably possible
- Sharpening or cleaning low-quality artwork
- Resizing artwork for production
- Professionally sizing artwork according to its shape and selected placement
- Making reasonable placement adjustments
- Preparing colors for production
- Preparing white ink and underbase information
- Adjusting transparency
- Converting gradients, fades, shadows, glows, and transparent effects into print-friendly halftones
- Slightly adjusting very thin lines or small elements when necessary for printability
- Cleaning distressed artwork
- Making other reasonable technical adjustments necessary for a professional printed result
These adjustments are considered part of our normal artwork preparation process and do not necessarily constitute a redesign of the customer's artwork.
When a Production-Ready Proof May Be Sent
Most orders proceed through production without a separate production-ready artwork approval.
We may send a separate proof when artwork requires substantial modification, creative enhancement, reconstruction, major layout changes, significant text reconstruction, or another change that could materially affect the appearance of the customer's submitted design.
We Make T-Shirts reserves the right to determine when an additional artwork approval is necessary.
If a production-ready proof is sent and approval is requested, production may be placed on hold until customer approval is received.
Customer-Submitted Artwork
Whether or not a separate production-ready proof is provided, we make reasonable efforts to preserve the overall appearance, intent, content, and character of the artwork submitted by the customer.
Production preparation is intended to improve printability and reproduction qualityโnot unnecessarily redesign the customer's artwork.
The finished print will therefore resemble the submitted artwork as closely as reasonably possible, subject to normal production adjustments, printing limitations, garment characteristics, and the standards described on this page.
Customer Responsibility
Customers are responsible for reviewing all artwork, information, and instructions submitted with their order.
This includes, but is not limited to:
- Spelling and grammar
- Names and dates
- Phone numbers
- Email addresses
- Website addresses
- Social media handles
- Addresses
- Prices and numbers
- Logos and artwork elements
- QR codes and barcodes
- Garment selections and colors
- Requested print locations
- Special instructions
- Overall design content
We Make T-Shirts is not responsible for errors, omissions, misspellings, incorrect information, or unwanted design elements that were present in artwork or information supplied by the customer.
Our artwork review process does not include independent fact-checking, proofreading, or verification of customer-provided information unless specifically agreed to in writing.
Special Instructions
Any requirement that is important to the customer should be clearly communicated before production begins.
Examples include exact print dimensions, unusually high or low placement, intentional backgrounds, specific transparency requirements, exact color requirements, or other non-standard production requests.
If no specific instructions are provided, the customer authorizes We Make T-Shirts to use professional judgment regarding artwork preparation, sizing, placement, and production.
Print Size & Placement
Artwork is professionally sized according to the shape and proportions of the design, the selected print location, garment style, available print area, and overall visual appearance.
Digital mockups are approximate and should not be interpreted as exact measurements unless specific dimensions have been confirmed in writing.
Print placement may vary slightly between garments because of garment construction, seams, collars, pockets, zippers, fabric movement, loading, garment size, and normal production tolerances.
Minor variations in placement from garment to garment are normal and are not considered production defects.
Different Garment Sizes
Artwork may appear proportionally different across different garment sizes.
For example, the same print may visually occupy more space on a small shirt than on a 3XL, tall garment, hoodie, youth garment, or another differently constructed product.
Unless otherwise arranged, a common production size may be used across multiple garment sizes when appropriate.
Digital Mockups & Proofs
Digital mockups and proofs are visual representations of the expected finished product and are not photographs of the final garment.
They should not be interpreted as exact representations of:
- Print size
- Print placement
- Garment dimensions
- Printed color
- Fabric texture
- Ink texture or finish
- Fine-detail reproduction
- Halftone appearance
- Specialty effects
Color & Screen Representation
Colors viewed on phones, tablets, monitors, digital mockups, artwork previews, and proofs may differ from the finished printed product.
Screens produce color using emitted light while printed garments reproduce color using physical inks on fabric.
Color appearance may also vary because of display settings, monitor calibration, garment color, garment material, fabric texture, ink coverage, underbase, print method, curing, lighting conditions, and other production variables.
Exact screen-to-print color matching is not guaranteed.
CMYK & Color Conversion
Our standard full-color printing process reproduces artwork using production color values and CMYK-based printing methods.
Artwork submitted in RGB, CMYK, grayscale, indexed color, or other formats may require conversion before printing.
Some bright or highly saturated colors visible on a digital screen cannot be reproduced exactly with physical CMYK inks.
Unless specific color-matching arrangements have been confirmed in writing, exact Pantone, PMS, HEX, RGB, or CMYK matching is not guaranteed.
Specialty Effects
Specialty effects displayed or implied in digital artwork will not automatically produce those physical effects when printed.
This includes simulated:
- Glitter
- Metallic or chrome finishes
- Gold or silver shine
- Foil
- Rhinestones or bling
- Reflective effects
- Glow or illumination
- Neon or fluorescent effects
- Puff or raised printing
- Embroidery texture
- Three-dimensional effects
- Sparkle, shimmer, or holographic effects
Unless a specialty production method has specifically been ordered and confirmed, these effects will be represented using standard printed colors, shading, dots, and halftones only.
They will not physically glitter, shine, reflect, glow, illuminate, rise from the garment, contain rhinestones, or create actual metallic or dimensional properties.
Gradients, Fades, Glows & Halftones
Gradients, shadows, fades, glows, transparency, smoke, soft edges, photographic effects, distressed effects, and other tonal artwork may require conversion into halftones or printed-dot patterns.
Halftones may appear as visible dots, grain, texture, speckling, or color variation when viewed closely.
This is a normal characteristic of the printing process and is not considered a defect.
Transparency & White Ink
Transparent and semi-transparent artwork may require adjustment, flattening, removal, conversion, or halftoning in order to create a printable result.
White areas within submitted artwork may represent printed white ink, transparency, garment color, or a production underbase.
Our production team will prepare these areas according to normal production standards while preserving the intended appearance whenever reasonably possible.
If the distinction between printed white and transparent garment space is critical to the design, the customer should communicate that requirement before production begins.
Background Removal
Background removal is part of our standard artwork preparation when a background appears unintended or unsuitable for the selected print method.
Examples include white rectangles around logos, image backgrounds, unwanted pixels, bounding boxes, or other obvious background elements.
If a background is intentionally part of the design, the customer should communicate that requirement before production.
Low-Resolution Artwork
We may clean, sharpen, upscale, redraw, reconstruct, or otherwise improve low-resolution artwork when reasonably possible.
Not every blurry, compressed, pixelated, distorted, damaged, or incomplete image can be perfectly restored.
Final print quality may therefore be limited by the quality and information available in the customer's original artwork.
Small Text, Fine Lines & Details
Extremely small text, thin lines, tiny design elements, subtle textures, very small negative spaces, low-contrast elements, and other fine details may not reproduce exactly as they appear on a screen.
When reasonably necessary, we may make minor adjustments to line thickness, spacing, contrast, sizing, or artwork detail to improve printability.
Distressed & Highly Detailed Artwork
Distressed artwork may contain tiny holes, scratches, speckles, transparent areas, or irregular shapes.
Some extremely small distressed details may fill in, disappear, or change slightly during artwork preparation and production.
Photographs and highly detailed artwork may also reproduce differently on fabric than they appear on a backlit digital screen.
Garment Color, Fabric & Material
The same artwork may look different when printed on different garment colors, materials, fabric blends, textures, or garment styles.
Ink appearance can be influenced by the garment beneath it, and fabric texture may be visible through printed artwork.
Polyester and certain synthetic fabrics may also experience dye migration or other heat-related color effects.
Reasonable variation caused by the garment material itself is not considered an artwork defect.
Production Methods
We Make T-Shirts may use different professional decoration methods depending on the artwork, garment, quantity, order specifications, production requirements, and service purchased.
Different production methods may reproduce the same artwork somewhat differently in color, texture, opacity, finish, detail, or overall appearance.
Reorders & Production Variations
A reorder is a new production run.
While we make reasonable efforts to maintain consistency, reorders are not guaranteed to match previous orders exactly.
Differences may occur because of:
- Equipment calibration
- Ink batches
- Films, transfers, powders, or other production materials
- Garment dye lots
- Garment manufacturing
- Fabric composition
- Production temperature and humidity
- Curing or pressing conditions
- Artwork preparation
- Print method
- Placement
- Normal manufacturing variation
Minor differences between separate production runs are normal and are not considered defects.
Garment Manufacturing Variations
Garments themselves may vary slightly from piece to piece.
Seams, collars, pockets, sleeves, fabric panels, garment dimensions, stitching, dye lots, and overall construction may not be perfectly identical.
Because artwork is applied to the garment itself, garment construction can influence apparent print alignment and placement.
QR Codes & Functional Elements
Customers are responsible for independently verifying all QR codes, barcodes, website addresses, phone numbers, social media handles, and other scannable or functional elements before ordering.
We Make T-Shirts does not guarantee that QR codes or barcodes will scan on every device, camera, application, fabric, print size, lighting condition, or viewing angle.
We are not responsible for the accuracy, destination, functionality, readability, scan reliability, expiration, or continued operation of customer-supplied functional elements.
Customer-Provided Logos & Intellectual Property
By submitting artwork, the customer represents that they own the artwork or have sufficient authorization, permission, license, or legal right to reproduce it for the products ordered.
The customer is responsible for obtaining permission to reproduce copyrighted artwork, trademarks, logos, photographs, characters, brand names, designs, or other third-party intellectual property.
AI-Generated Artwork
AI-generated artwork is welcome; however, the customer remains responsible for the content submitted.
AI-generated images may contain incorrect spelling, distorted details, malformed objects, inconsistent logos, inaccurate text, unintended artifacts, or other visual errors.
Our artwork preparation process does not guarantee detection or correction of every AI-generated error.
Artwork Created or Enhanced by We Make T-Shirts
When We Make T-Shirts modifies, redraws, reconstructs, enhances, or creates elements of customer artwork, those changes are intended to prepare or improve the design for production.
If a production-ready proof is sent because substantial creative changes were necessary, customer approval confirms acceptance of those modifications.
Customer-Requested Changes
Changes requested after an order has been submitted may affect production timing.
Once artwork preparation or manufacturing has begun, requested changes may not be possible.
Additional redesign, revisions, or artwork work outside the original order may require additional charges.
Artwork Approval When Required
When We Make T-Shirts sends a production-ready proof and specifically requests approval, the customer should review the entire proof carefully.
Approval confirms acceptance of all reasonably reviewable elements shown, including artwork, wording, spelling, names, dates, phone numbers, website addresses, QR codes, colors as digitally represented, sizing, proportions, print locations, and overall design layout.
Approval authorizes We Make T-Shirts to proceed with production.
Once approval has been provided and production has begun, corrections, cancellations, or changes may no longer be possible.
Orders That Do Not Receive a Final Proof
A separate production-ready proof is not required for every order.
By placing an order, the customer authorizes We Make T-Shirts to perform standard artwork preparation and proceed with production based on the submitted artwork, order selections, and information provided.
Routine artwork and production adjustments do not require separate approval.
Every order is still professionally reviewed and prepared for production.
Professional Production Judgment
Custom printing requires professional judgment.
The customer authorizes We Make T-Shirts to make reasonable production decisions regarding artwork preparation, print sizing, placement, halftoning, background removal, transparency, line thickness, printability, and other technical considerations when specific contrary instructions have not been provided.
Our team may make adjustments it reasonably believes are necessary to achieve a clean, professional, and printable result.
Normal Production Variation
Custom apparel production involves garments, inks, materials, equipment, heat, pressure, and manual handling.
Reasonable variation in placement, print appearance, garment construction, color, texture, dimensions, and reproduction is inherent in the process.
Minor variations that do not materially affect the intended appearance or usability of the finished product are considered normal production variation.
Reporting a Concern
Customers should inspect their order promptly after receiving it.
Any concern regarding artwork, printing, placement, garments, quantities, or production should be reported as soon as reasonably possible.
Photographs and additional information may be requested so our production team can properly evaluate the concern.
The existence of a customer concern does not automatically establish that a production defect occurred.
Reprints, Refunds & Corrections
Artwork and production concerns will be evaluated based on the artwork submitted, order information, customer instructions, any applicable approved proof, these production standards, and the finished product.
Normal production variation, customer-submitted errors, reasonable differences between digital screens and physical printing, specialty-effect expectations, garment-material differences, or issues present in customer-supplied or customer-approved artwork may not qualify as production defects.
If We Make T-Shirts determines that a verified production error occurred, the appropriate resolution will be determined based on the circumstances of the order and our applicable order policies.
Nothing in these guidelines is intended to limit rights or remedies that cannot legally be limited.
Final Production Authorization
By placing an order with We Make T-Shirts, you acknowledge that you have reviewed your submitted artwork and order information and authorize us to prepare that artwork for production using our standard professional procedures.
You understand that a separate production-ready proof will not normally be provided for routine artwork preparation.
Standard adjustmentsโincluding background removal, artwork cleanup, resolution enhancement, resizing, professional placement sizing, halftone conversion, transparency preparation, and other print-readiness adjustmentsโmay be completed without additional approval.
When substantial creative modification or enhancement is required, We Make T-Shirts may provide a separate production-ready proof before production.
In all cases, we will make reasonable efforts to keep the finished print as close as possible to the artwork originally submitted while making necessary adjustments for professional production.
By submitting an order, you acknowledge and agree to these Artwork Guidelines, Approval & Production Standards.
Professional Custom Apparel Printing

